What people ask us
These questions come up in most early conversations. The answers are based on what we've actually done, not what sounds good.
Most projects take between 4 and 8 months from concept to soft launch. That includes art development, technical build, testing iterations, and platform submission.
Simpler slot mechanics with standard features sit closer to 4 months. Games with custom progression systems, social features, or unique mechanics can stretch to 8 months or more.
We handle the full technical build including game mechanics, UI implementation, backend systems, payment integration, and platform deployment. Art direction and asset creation are part of the process.
You also get analytics setup, basic retention features, and help with store optimization. Post-launch bug fixes for the first month are included.
Yes, about half our clients come in with a concept but no technical knowledge. We walk through the feasibility, recommend approaches that fit your budget, and explain trade-offs in plain language.
The process is collaborative. You focus on what makes the game interesting, we handle the technical execution.
We develop using Unity, which means your game runs on both platforms from a single codebase. You get iOS and Android versions without doubling the development time.
Each platform has its own submission requirements and review process, which we handle as part of launch support.
First month post-launch support is included for bug fixes and stability issues. After that, ongoing support and new features are billed separately based on scope.
Most clients need minor updates in the first few months based on player feedback. We keep the update process straightforward and transparent on costs.
Projects typically range from £35,000 to £95,000 depending on complexity, feature set, and art requirements. A basic slot game with standard features falls on the lower end.
Custom mechanics, extensive social features, or unique visual styles push costs higher. We provide a detailed breakdown after reviewing your concept.
We implement standard monetization mechanics like coin packages, time-based bonuses, and rewarded video ads. The technical integration is part of our service.
For pricing strategy and offer design, we share what's worked in similar games but recommend working with someone who specializes in mobile game economy if your budget allows.
If your existing assets are game-ready and properly formatted, we can integrate them directly. This can reduce both timeline and cost.
We'll review what you have early in the process and let you know if anything needs adjustment or recreation for technical reasons.
We can build similar mechanics if they're not protected by patents or specific copyrights. Many game systems are variations on established patterns.
Direct cloning creates legal risks we won't take. Instead, we analyze what makes the reference game work and adapt those principles into something original.
We handle deployment to iOS App Store and Google Play Store as standard. That includes preparing store listings, submitting builds, and managing the review process.
Amazon Appstore and Facebook Instant Games are available if needed, though most clients focus on iOS and Android first.
Yes, you receive full ownership of all custom code, assets, and intellectual property created for your project. This is standard in our contracts.
Third-party plugins or licensed assets remain under their original terms, but we document everything clearly.
We integrate standard analytics tracking for player behavior, retention, monetization, and technical performance. You'll be able to see daily active users, session length, purchase patterns, and crash reports.
The setup works with common platforms like Firebase and Unity Analytics. Custom reporting beyond standard metrics requires additional scoping.
Still have questions?
Reach out and we'll give you straight answers about your specific situation. No sales pitch, just practical information.
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